#MUBB Season

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Fan Gameday Guide



Guests may not bring professional photographic equipment into the Arena. Guests are prohibited from engaging in commercial photography of any kind without the prior approval of Arena Management.

Prohibited camera equipment:

  • Flash photography
  • Monopods or tripods
  • Cameras with interchangeable lenses
  • Cameras with lenses greater than 3 ½ inches in length

Teams and/or event officials & management may have additional rules further restricting or prohibiting photography for specific events.


There are 7 Guest elevators throughout the Arena located in the northeast corner (by Section 120), southeast corner (by Section 102), and northwest corner (by Section 113) of the arena.


Located at

  • Atrium, connecting to the Main Concourse
  • East end of the Main Concourse connecting to the Suite Level and Upper Concourse
  • Johnson Controls Entrance connecting to the Main Concourse
  • BMO Entrance connecting to the Mezzanine Club

Food and Beverage:

Guests are not permitted to bring their own food or beverages into the Arena. If a guest needs to bring food or beverages inside for medical reasons, please contact the nearest gate security supervisor.

Guest Policies:

To maintain the highest quality of experience for all of its Guests, Fiserv Forum upholds the following guest behavior policies:

  • Guest Concierge Desks are located behind sections 109 and 212
  • While respecting and encouraging the passion of our Guests, profane or aggressive language, cheers, or taunts are not permitted. Additionally, Guests are not permitted to enter with clothing or signage that clearly displays any obscene or offensive messages.
  • Smoking of any kind is not permitted inside the Arena. This includes the smoking of electronic cigarettes or vaporizers.
  • Once a Guest has successfully scanned their ticket for entry into the Arena, they will not be permitted to exit the building and reenter. Certain reasonable exceptions to this policy may only be made at the discretion of Arena Management or a Gate Supervisor.
  • To ensure the integrity of seating sections and premium spaces, Guests may only sit in seats for which they have a ticket. Guests will be asked to present their ticket upon each entry into any seating area. If a Guest is given a wristband associated with a premium space, they may simply present the wristband for access to that space.
  • For the enjoyment of all in attendance, Fiserv Forum asks that Guests refrain from standing for excessive periods of time unless the context of the event clearly warrants it. If Arena staff feel that standing is excessive and negatively affects the experience of other guests in the vicinity, they will ask the standing Guest(s) to sit.
  • During the performance of the National Anthem, we ask that all staff and Guests restrict their movement in the seating bowl and the concourses.

Lost & Found Policy:

Guests who have lost an item during an event are encouraged to visit one of the Guest Concierge Desks located within the Arena. Items that have been found are going to be temporarily stored in those locations.

Marquette Ticket Office:

The Marquette University Ticket Office is located at 770 N. 12th Street at the Al McGuire Center on campus of Marquette University.

The ticket office is open Monday through Friday from 9 a.m. to 5 p.m. Tickets for all Marquette athletic events can be purchased by calling or texting (414) 288-4668 or by visiting gomarquette.com/tickets.

Online Season Ticket Management:

Manage your season tickets online through your “MyMarquette” account. Your online account allows you to post your tickets for sale on TicketExchange, a secure ticket resale site, and print or email your tickets from home. To access your “MyMarquette” account please visit gomarquette.com/tickets. For questions or more information please contact the Marquette Ticket Office at (414) 288-4668 or athletics@marquette.edu.


5th Street Parking Structure:

1215 North Fifth Street, Milwaukee, WI 53203

The parking structure is located North of the Fiserv Forum.

Prohibited Items:

Prohibited items may differ depending on the specific event day restriction. Fiserv Forum is unable to store any prohibited items and Guests will be asked to return such items to their vehicles. The following the items are always restricted from entering Fiserv Forum:

  • Weapons of any type (firearm/ammo, knives of all sizes, bats, clubs, and scissors)
  • No open or concealed weapons/firearms, except in your locked motor vehicle
  • Explosives / fireworks
  • Self-Defense Sprays (OC, Pepper Spray and Mace)
  • Aerosol cans
  • Brooms/broomsticks, selfie sticks, poles, and tripods
  • Laser pointers
  • iPads, tablets, and laptops
  • Large banners or flags signs (over 11” x 17”)
  • Backpacks, oversized bags, suitcases, and hard-sided bags of any kind
  • Food or drink of any kind (exception: medical, previous approval by the Arena)
  • Cans & glass containers
  • Coolers or other hard sided containers
  • Masks of any kind (without authorization of the Arena)
  • Noise makers (whistles, horns)
  • Projectiles such as beach balls, frisbees, etc.
  • Any type of ball (without authorization of the Arena)
  • Optical illusions (items such as pinwheels or multi-color umbrellas that can interfere with depth or distance perception)
  • Fireworks
  • Drones (unmanned aircraft systems) or model aircraft
  • Illegal substances
  • Beverages (in any type container i.e. glass or can)
  • Professional cameras (cameras with a detachable lens or lens that extends further than 3 inches), audio & video recording equipment, tablets and selfie sticks are not allowed. Standard point-and-shoot "pocket" cameras may or may not be prohibited depending upon event restrictions.

Security Screening:

For safety purposes, all guests entering the Fiserv Forum will be scanned via walk-thru metal detector and have their belongings searched. The Fiserv Forum reserves the right to confiscate items which may cause danger or disruption to the event or other guests, or which are in breach of building policies and/or prohibited items. Any guest who declines to be searched may be denied entry to the forum.

Fans should keep the following in mind before they arrive at the forum entrance to expedite the screening process:

  • Minimize the number of personal items they bring to the game.
  • Remove from their clothing and belongings any large metal objects and be prepared to place items in bins on the divesting tables for review by security staff.
  • If an alarm sounds, fans will be subject to a secondary screening which may slow their entry to the forum.


The Fiserv Forum generally allows guests to bring in small signs no larger than 2’x3’ and which not attached to sticks or poles. Signs, banners, pictures, etc., that are offensive to individuals and teams that are not in good taste, that block the view of spectators or create a safety hazard are not permitted in the forum.

The hanging or displaying of signs on the arena walls, stairwells, along railings inside the forum bowl or an area immediate to the forum is prohibited.

Smoking Policy:

Fiserv Forum is part of a non-smoking neighborhood. All forms of smoking, including vaping and e-cigarettes, are prohibited inside the facility and anywhere on property, including the Plaza.

Ticket Rules:

Tickets are generally required for patrons of all ages. Current expectations include the following:

  • Re-entry: Individuals who leave the Arena during an event will not be admitted back for re-entry unless with the use of an unused/unscanned ticket. Exceptions to this policy may be made in certain, reasonable circumstances at the discretion of Arena Management or a Gate Supervisor.
  • Lost tickets: Lost tickets can be printed online by logging into your “My Marquette” account. “My Marquette” account can be found on the gomarquette.com/tickets page.
  • Children: No ticket is required for a child under two (2) years of age who is sitting on a parent’s lap.

Throwing Items:

For safety of all, patrons must refrain from throwing any object in the stands or onto the playing surface. Patrons who do not comply will be removed from the arena.

Mini Plans


Group Tickets


Single Game Tickets


Introducing Marquette Select

Marquette Select ...

Key Points for Season Ticket Members

Additional Notes/Recommendations

Please refer to FAQ’s in MUBBGameday.com for frequently asked questions and additional information on Marquette Select.


Scholarship contributions attached to season ticket purchases count toward hospitality area access. Please see our new benefits chart that outlines other benefits associated with annual contributions.

Jockey Club

  • The Jockey Club is an exclusive benefit for those who support Marquette University at $4,000 and above annually.
  • Situated on the east side of the arena, this club is easily accessible from the north or south side of the court and overlooks the atrium out into the plaza.
  • This club will open 60 minutes prior to each game, and those who qualify have the opportunity to enter the arena through the privileged BMO entrance on the northeast side.
  • The Jockey Club has exclusive access directly from the atrium and will offer multiple premium dining and bar areas situated amongst an upscale lounge atmosphere.

Marquette Room (BMO Club)

  • The Marquette Room is an exclusive benefit for those who support Marquette Athletics at $12,000 annually and above or through an Endowed Athletics Scholarship.
  • This space will open 60 minutes prior to each game, and those who qualify have the opportunity to enter the arena through the privileged BMO entrance on the northeast side.
  • The Marquette Room offers unprecedented access and views both on and off the court, located just steps from the court and Marquette locker room at the base of the coaches and player tunnel.
  • The Marquette Room offers multiple complimentary dining options in addition to two bars, private restrooms, and a coat check and is easily accessible at the event level of the arena.

The Arena

The brand NEW, Fiserv Forum is the home of Marquette Men's Basketball. Marquette is one of two teams in the BIG EAST Conference to play all of its home games in a National Basketball Association Arena.

The arena seats over 17,000 and the Golden Eagles have ranked among the top 25 teams nationally in average attendance in each of the past ten seasons.

The arena is also home to the NBA's Milwaukee Bucks.